HTI Tecnologia, a private legal entity, takes your privacy seriously and is committed to the security and protection of data of all its clients, partners, suppliers, and users of the website domain, as well as any other website, store, or application operated by the retailer.
This Privacy Policy is intended to inform you about how we use and disclose information collected during your visits to our store and in communications exchanged with you.
This Privacy Policy applies only to information collected through the store.
BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU ARE AWARE OF AND IN AGREEMENT WITH THE TERMS SET FORTH HEREIN AND WITH THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE.
This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you may exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact alexandre.almeida@hti.com.br.
In addition, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the store. Accessing these links will take you away from our website and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.
If you provide us with Personal Data relating to other individuals, you declare that you have the authority to do so and that you have obtained the necessary consent to authorize the use of such information in accordance with this Privacy Policy.
For the purposes of this Privacy Policy:
“Personal Data”: means any information that, directly or indirectly, identifies or can identify a natural person, such as name, CPF (Individual Taxpayer Registry), date of birth, IP address, among others;
“Sensitive Personal Data”: means any information that reveals, with respect to a natural person, racial or ethnic origin, religious belief, political opinion, membership in a union or organization of a religious, philosophical, or political nature, data concerning health or sex life, genetic or biometric data;
“Processing of Personal Data”: means any operation carried out with Personal Data, whether by automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. Any other operation provided for under applicable law is also considered Processing of Personal Data;
“Data Protection Laws”: means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, the General Data Protection Law (“LGPD”).
We collect and use Personal Data to manage our relationship with you and to better serve you when you purchase products and/or services from the store, by personalizing and enhancing your experience. Examples of how we use the data include:
To enable you to purchase products and/or services from the store;
To confirm or correct the information we have about you;
To send information we believe may be of interest to you;
To personalize your experience using the store;
To contact you via a phone number and/or email address you have provided. We may reach out to you personally, through voicemail, by automated dialing equipment, text messages (SMS), email, or by any other communication method your device is capable of receiving, in accordance with the law and for reasonable business purposes.
In addition, the Personal Data provided may also be used in any manner we deem necessary or appropriate:
(a) in accordance with Data Protection Laws;
(b) to comply with legal proceedings;
(c) to comply with judicial rulings, regulatory decisions, or decisions from competent authorities, including authorities outside your country of residence;
(d) to enforce our Terms and Conditions of Use;
(e) to protect our operations;
(f) to protect our rights, privacy, safety—yours or that of third parties;
(g) to detect and prevent fraud;
(h) to enable us to pursue available remedies or limit damages we may incur; and
(i) in other ways permitted by law.
There is no obligation to share the Personal Data we request. However, if you choose not to share it, in some cases, we may not be able to provide you with full access to the store, certain specialized features, offer the necessary assistance, or fulfill the delivery of the product or the service you have contracted.
The general public may browse the store without the need for any registration or submission of Personal Data. However, some features of the store may require registration and the provision of Personal Data, such as completing a purchase/service contract and/or enabling the delivery of the product or provision of the service by us.
When contacting the store, we may collect the following information:
During general browsing on the store, we may collect:
Location Data: geolocation data when you access the store;
Preferences: information about your product/service preferences and interests (either provided by you or inferred from your interactions with us);
Browsing Data on the Store: information about your visits and activities, including content (and any ads) you view and interact with, as well as data about the browser and device you are using, your IP address, location, and the URL of the site from which you accessed ours. Some of this data is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. For more details, see Section 7 below on how we use Automatic Data Collection Tools;
Anonymous or Aggregated Data: anonymous survey responses or aggregated information about how the store is used. In some cases, we apply de-identification or pseudonymization processes to your data so that it is reasonably unlikely that you can be identified using the available technology;
Other Information We May Collect: information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device data, store usage data, and data collected through cookies, pixel tags, and other technologies.
We do not collect Sensitive Personal Data.
We may share your Personal Data:
With the partner company or companies that you select or choose to send your data, inquiries, questions, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for staging and production environments, and providers of data hosting and storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
With third parties, in order to help us manage the store;
With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or conveyance of all or part of our company, assets, or equity (including those related to bankruptcy or similar proceedings).
Personal Data and other types of information collected by us may be transferred to or accessed by entities belonging to the corporate group of partner companies worldwide, in accordance with this Privacy Policy.
When you visit the store, it may store or retrieve information on your browser, primarily in the form of cookies, which are text files containing small amounts of information. This information may be about you, your preferences, or your device, and is mostly used to make the store work as you expect. The information generally does not directly identify you, but it can provide a more personalized web experience.
In accordance with this Privacy Policy, we and our third-party service providers, with your consent, may collect your Personal Data in various ways, including but not limited to:
Use of cookies: Information about your use of the store may be collected by third parties through cookies. Cookies are data stored directly on the device you are using. They enable the collection of information such as browser type, time spent on the store, pages visited, language preferences, and other anonymous traffic data. We and our service providers use this information for security protection, to facilitate navigation, to display information more efficiently, and to personalize your experience while using the store, as well as for online tracking purposes. We also collect statistical data regarding store usage for continuous improvement of our design and functionality, to better understand how the store is used, and to help resolve any related issues.
If you do not want your information to be collected via cookies, most browsers provide a simple procedure that allows you to automatically decline cookies, or choose to accept or reject the transfer of a specific cookie (or cookies) from a particular site to your device. However, this may result in inconvenience when using the store.
Your selected cookie settings may impact your browsing experience and the functionality that depends on cookie use. Therefore, we disclaim any liability for the consequences caused by limited store performance resulting from cookie deactivation on your device (inability to set or read a cookie).
Use of pixel tags and similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track user actions on the store (including email recipients), measure the effectiveness of our marketing campaigns, collect statistical data on store usage and response rates, and for other unspecified purposes. We may engage behavioral advertising companies to obtain reports on the performance of store advertisements across the internet. To achieve this, these companies use cookies, pixel tags, and other technologies to collect information about your use—or the use by other users—of our store and third-party websites.
We are not responsible for the pixel tags, cookies, and other similar technologies used by third parties.
The cookies used in our store comply with legal requirements and fall into the following categories:
Strictly Necessary: These cookies allow you to browse the website and enjoy essential features securely. An example includes security cookies, which authenticate users, protect their data, and prevent fraudulent logins.
Performance: Cookies in this category collect encrypted and anonymous information related to our online store, such as the number of visitors to a specific page, the origin of site visits, and which pages the user accessed. All data collected is used solely for potential improvements to the site and to measure the effectiveness of our communications.
Functionality: These cookies are used to remember user preference settings to enhance your visit to our website. For example, they may store layout settings or your responses to promotional and registration pop-ups—so we don’t have to ask multiple times.
Advertising: We use cookies to create targeted campaigns and deliver ads based on your shopping profile in our online store.
You may, at any time, request:
(i) confirmation that your Personal Data is being processed;
(ii) access to your Personal Data;
(iii) correction of incomplete, inaccurate, or outdated data;
(iv) anonymization, blocking, or deletion of unnecessary or excessive data, or data processed in violation of the law;
(v) portability of Personal Data to another service provider, provided this does not affect our trade and industrial secrets;
(vi) deletion of Personal Data processed with your consent, to the extent permitted by law;
(vii) information about the entities with which your Personal Data has been shared;
(viii) information about the possibility of not providing consent and the consequences of refusal; and
(ix) revocation of consent.
Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of identity to ensure that Personal Data is shared only with its rightful owner.
Please note that, in certain cases (e.g., due to legal requirements), your request may not be fulfilled immediately, and we may not be able to comply due to the need to fulfill legal obligations.
We strive to adopt the technical and organizational measures provided for by Data Protection Laws that are appropriate for the protection of Personal Data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.
From time to time, the Store may contain hyperlinks that redirect you to websites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these websites, please remember that each site has its own privacy practices, and we are not responsible for those policies. Please review those policies before submitting any Personal Data to such sites.
We are not responsible for the privacy, data collection, use, and disclosure practices of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media platform, operating system provider, wireless service provider, or device manufacturer, including any Personal Data you disclose to other organizations through the apps, in connection with such apps, or posted on our social media pages. We recommend that you review the privacy policy of each website you visit or service provider you use.
If we modify our Privacy Policy, we will publish the new text in the store with the updated revision date. We may change this Privacy Policy at any time. If there is a significant change in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or by means of a notification in our store.
We reiterate our commitment not to process your Personal Data in a manner incompatible with the purposes described above, except if otherwise required by law or court order.
Your continued use of the store after changes indicates that you accept the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, please discontinue accessing the store.
If you wish to exercise any of the rights provided for in this Privacy Policy and/or under Data Protection Laws — including withdrawing your consent — or if you have any questions regarding the Processing of your Personal Data, please contact us at alexandre.almeida@hti.com.br.
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